Kreuz, Peter, Schlegelmilch, Bodo B.. 2001. Customer Relationship Management im Internet: Grundlagen und Werkzeuge für Manager. Norderstedt: Norderstedt Verlag.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Book (monograph) |
| Language | German |
| Title | Customer Relationship Management im Internet: Grundlagen und Werkzeuge für Manager |
| Location | Norderstedt |
| Publisher | Norderstedt Verlag |
| Year | 2001 |
Associations
- People
- Kreuz, Peter (Former researcher)
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)