Boztug, Yasemin, Reutterer, Thomas. 2007. A Combined Approach for Segment-specific Analysis of Market Basket Data. MSI Reports No. 07-001, Working Paper Series of the Marketing Science Institute, Cambridge, MA .
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Working/discussion paper, preprint |
| Language | English |
| Title | A Combined Approach for Segment-specific Analysis of Market Basket Data |
| Title of whole publication | MSI Reports No. 07-001, Working Paper Series of the Marketing Science Institute, Cambridge, MA |
| Year | 2007 |
Associations
- People
- Reutterer, Thomas (Details)
- External
- Boztug, Yasemin (Humboldt-Universität zu Berlin, Germany)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Institute for Retailing & Data Science IN (Details)