Quotation Boztug, Yasemin, Reutterer, Thomas. 2007. A Combined Approach for Segment-specific Analysis of Market Basket Data. MSI Reports No. 07-001, Working Paper Series of the Marketing Science Institute, Cambridge, MA .


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Working/discussion paper, preprint
Language English
Title A Combined Approach for Segment-specific Analysis of Market Basket Data
Title of whole publication MSI Reports No. 07-001, Working Paper Series of the Marketing Science Institute, Cambridge, MA
Year 2007

Associations

People
Reutterer, Thomas (Details)
External
Boztug, Yasemin (Humboldt-Universit├Ąt zu Berlin, Germany)
Organization
Institute for Service Marketing and Tourism IN (Details)
Institute for Retailing & Data Science IN (Details)
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