Strebinger, Andreas, Treiblmaier, Horst. 2004. Customer Relationship Management im Schnittpunkt von Organisationsstruktur, IT-Struktur und Markenarchitektur. WU Alumni News, 01.03.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Magazine/newspaper article |
| Language | German |
| Title | Customer Relationship Management im Schnittpunkt von Organisationsstruktur, IT-Struktur und Markenarchitektur |
| Title of journal | WU Alumni News |
| Year | 2004 |
| Date | March 1, 2004 |
Associations
- People
- Strebinger, Andreas (Former researcher)
- Treiblmaier, Horst (Former researcher)
- Organization
- Institute for Information Systems and Society IN (Details)