Treiblmaier, Horst, Brandtweiner, Roman. 2003. E-Branding and Beyond: Identifying the Main Potentials and Drivers of Electronic Brands: An Empirical Study. In Proceedings of the 4th International Working with e-Business Conference (We-B-2003), Hrsg. We-B, - . Perth, Australia:
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | German |
| Title | E-Branding and Beyond: Identifying the Main Potentials and Drivers of Electronic Brands: An Empirical Study |
| Title of whole publication | Proceedings of the 4th International Working with e-Business Conference (We-B-2003) |
| Editor | We-B |
| Page from | |
| Page to | |
| Location | Perth, Australia |
| Year | 2003 |
Associations
- People
- Treiblmaier, Horst (Former researcher)
- Brandtweiner, Roman (Details)
- Organization
- Institute for Information Systems and Society IN (Details)
- Institute for Information Management and Control IN (Details)