Quotation Treiblmaier, Horst, Brandtweiner, Roman. 2003. E-Branding and Beyond: Identifying the Main Potentials and Drivers of Electronic Brands: An Empirical Study. In Proceedings of the 4th International Working with e-Business Conference (We-B-2003), Hrsg. We-B, - . Perth, Australia:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language German
Title E-Branding and Beyond: Identifying the Main Potentials and Drivers of Electronic Brands: An Empirical Study
Title of whole publication Proceedings of the 4th International Working with e-Business Conference (We-B-2003)
Editor We-B
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Location Perth, Australia
Year 2003

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People
Treiblmaier, Horst (Former researcher)
Brandtweiner, Roman (Details)
Organization
Information Systems and Society IN (Details)
Institute for Information Management and Control IN (Details)
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