Treiblmaier, Horst. 2007. Beziehungsmarketing aus Kundensicht. Wirtschaftsinformatik (formerly: Angewandte Informatik) 49 (1): 42-48.
BibTeX
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Business & Information Systems Engineering (BISE) (früher: Wirtschaftsinformatik WI) |
| Citation Index | SCI |
| WU Journalrating 2009 | A |
| WU-Journal-Rating new | INF-A, STRAT-B, WH-B |
| Language | German |
| Title | Beziehungsmarketing aus Kundensicht |
| Volume | 49 |
| Number | 1 |
| Year | 2007 |
| Page from | 42 |
| Page to | 48 |
| Reviewed? | Y |
Associations
- People
- Treiblmaier, Horst (Former researcher)
- Organization
- Institute for Information Systems and Society IN (Details)