Quotation Koller, Monika, Salzberger, Thomas. 2006. Extending the Range of Applicability of Cognitive Dissonance Theory to the Pre-Decision Phase - First Findings Based on a Longitudinal Study. ANZMAC Conference 2006, Brisbane, QLD, Brisbane, Australien, 04.12.-06.12..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Extending the Range of Applicability of Cognitive Dissonance Theory to the Pre-Decision Phase - First Findings Based on a Longitudinal Study
Event ANZMAC Conference 2006, Brisbane, QLD
Year 2006
Date 04.12.-06.12.
Country Australia
Location Brisbane

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Koller, Monika (Details)
Salzberger, Thomas (Details)
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Institute for Marketing Management IN (Details)
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