Quotation Strebinger, Andreas, Mayerhofer, Wolfgang, Kurz, Helmut, Hrsg. 2006. Werbe- und Markenforschung. Meilensteine - State of the Art - Perspektiven . Wiesbaden : Gabler.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Edited book (editorship)
Language German
Type of published work Book
Title Werbe- und Markenforschung. Meilensteine - State of the Art - Perspektiven
Location Wiesbaden
Publisher Gabler
Year 2006
ISBN 3-8349-0395-7

Associations

People
Strebinger, Andreas (Former researcher)
Mayerhofer, Wolfgang (Former researcher)
Kurz, Helmut (Former researcher)
Organization
Advertising and Market Research (Former organization)
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