Boztug, Yasemin, Reutterer, Thomas. 2006. A Stepwise Procedure for Segment-Specific Analysis of Joint Purchases. In Proceedings of the 35th EMAC Conference (on CD-ROM), Hrsg. , - . Athens, Greece:
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | A Stepwise Procedure for Segment-Specific Analysis of Joint Purchases |
Title of whole publication | Proceedings of the 35th EMAC Conference (on CD-ROM) |
Editor | |
Page from | |
Page to | |
Location | Athens, Greece |
Year | 2006 |
Associations
- People
- Reutterer, Thomas (Details)
- External
- Boztug, Yasemin
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Retailing (Former organization)