Kotzab, Herbert, David B., Grant, Bjerre, Mogens, Aastrup, Jesper, Reutterer, Thomas. 2006. The Role of Efficient Consumer Response in Assisting Business Excellence. In Society for Marketing Advances (SMA) Proceedings 2006, Hrsg. Kehoe, W.J. and L.K. Whitten, ???-???. Charlottesville, VA:
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | The Role of Efficient Consumer Response in Assisting Business Excellence |
| Title of whole publication | Society for Marketing Advances (SMA) Proceedings 2006 |
| Editor | Kehoe, W.J. and L.K. Whitten |
| Page from | ??? |
| Page to | ??? |
| Location | Charlottesville, VA |
| Year | 2006 |
| ISBN | 0-9676059-7-0 |
Associations
- People
- Kotzab, Herbert (Former researcher)
- Reutterer, Thomas (Details)
- External
- Aastrup, Jesper
- Bjerre, Mogens
- David B., Grant
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Retailing (Former organization)