Reutterer, Thomas, Mild, Andreas, Natter, Martin, Taudes, Alfred. 2006. A Dynamic Segmentation Approach for Targeting and Customizing Direct Marketing Campaigns. Journal of Interactive Marketing 20 (3/4): 43-57.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Journal article |
Journal | Journal of Interactive Marketing |
Citation Index | SSCI |
WU Journalrating 2009 | A |
WU-Journal-Rating new | INF-A, MAR-A, STRAT-B, WH-B |
Language | German |
Title | A Dynamic Segmentation Approach for Targeting and Customizing Direct Marketing Campaigns |
Volume | 20 |
Number | 3/4 |
Year | 2006 |
Page from | 43 |
Page to | 57 |
Reviewed? | Y |