Reutterer, Thomas, Mild, Andreas, Natter, Martin, Taudes, Alfred. 2006. A Dynamic Segmentation Approach for Targeting and Customizing Direct Marketing Campaigns. Journal of Interactive Marketing 20 (3/4): 43-57.
BibTeX
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Journal of Interactive Marketing |
| Citation Index | SSCI |
| WU Journalrating 2009 | A |
| WU-Journal-Rating new | INF-A, MAR-A, STRAT-B, WH-B |
| Language | German |
| Title | A Dynamic Segmentation Approach for Targeting and Customizing Direct Marketing Campaigns |
| Volume | 20 |
| Number | 3/4 |
| Year | 2006 |
| Page from | 43 |
| Page to | 57 |
| Reviewed? | Y |
Associations
- People
- Reutterer, Thomas (Details)
- Mild, Andreas (Details)
- Natter, Martin (Former researcher)
- Taudes, Alfred (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Retailing
(Former organization)
- Institute for Production Management (Taudes) (Details)