Reutterer, Thomas, Mild, Andreas, Natter, Martin, Taudes, Alfred. 2006. A Dynamic Segmentation Approach for Targeting and Customizing Direct Marketing Campaigns. Journal of Interactive Marketing 20 (3/4): 43-57.

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Publication's profile

Status of publication	Published
Affiliation	WU
Type of publication	Journal article
Journal	Journal of Interactive Marketing
Citation Index	SSCI
WU Journalrating 2009	A
WU-Journal-Rating new	INF-A, MAR-A, STRAT-B, WH-B
Language	German
Title	A Dynamic Segmentation Approach for Targeting and Customizing Direct Marketing Campaigns
Volume	20
Number	3/4
Year	2006
Page from	43
Page to	57
Reviewed?	Y

Associations

People: Reutterer, Thomas (Details); Mild, Andreas (Details); Natter, Martin (Former researcher); Taudes, Alfred (Details)
Organization: Service Marketing and Tourism IN (Details); Retailing (Former organization); Produktionsmanagement (Taudes) (Details)

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