Haghirian, Parissa, Madlberger, Maria, Inohue, Akihiro. 2006. Attitude Toward Mobile Advertising in Different Stages of Technology Diffusion: A Cross-Country Comparison. 2006 Academy of Marketing Science - Cultural Perspectives in Marketing Conference Information Resources Management Conference, Seoul, Süd-Korea, Juli 2006.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | German |
| Title | Attitude Toward Mobile Advertising in Different Stages of Technology Diffusion: A Cross-Country Comparison |
| Event | 2006 Academy of Marketing Science - Cultural Perspectives in Marketing Conference Information Resources Management Conference |
| Year | 2006 |
| Date | Juli 2006 |
| Country | Republic of Korea |
| Location | Seoul |
Associations
- People
- Haghirian, Parissa (Former researcher)
- Madlberger, Maria (Former researcher)
- External
- Inohue, Akihiro (Japan)
- Organization
- Information Technology in Business (Former organization)