Haghirian, Parissa, Madlberger, Maria. 2006. Cross-Cultural Perceptions of Advertising via Mobile Devices - Some Evidence from Austrian and Japanese Students. 14th European Conference on Information Systems, Göteborg, Schweden, Juni 2006.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Cross-Cultural Perceptions of Advertising via Mobile Devices - Some Evidence from Austrian and Japanese Students |
| Event | 14th European Conference on Information Systems |
| Year | 2006 |
| Date | Juni 2006 |
| Country | Sweden |
| Location | Göteborg |
Associations
- People
- Haghirian, Parissa (Former researcher)
- Madlberger, Maria (Former researcher)
- Organization
- Information Technology in Business (Former organization)