Hansen, Hans Robert. 1994. Marketing über den Information Superhighway. Teil 1: Interaktives Fernsehen, TV-Shopping und interaktive Videotexdienste (Marketing on the Information Superhighway. Part 1: Interactive Television, TV Shopping, and Interactive Videotex Services). Werbeforschung & Praxis 39 (5): - .
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | transfer - Zeitschrift für Kommunikation und Markenmanagement |
| WU-Journal-Rating new | MAR-D, STRAT-D |
| Language | German |
| Title | Marketing über den Information Superhighway. Teil 1: Interaktives Fernsehen, TV-Shopping und interaktive Videotexdienste (Marketing on the Information Superhighway. Part 1: Interactive Television, TV Shopping, and Interactive Videotex Services) |
| Volume | 39 |
| Number | 5 |
| Year | 1994 |
| Page from | |
| Page to |
Associations
- People
- Hansen, Hans Robert (Details)
- Organization
- Information Technology in Business (Former organization)