Lehrer, Mark, Schlegelmilch, Bodo B.. 2006. MNC Learning on the Demand Side: Lead Markets, Design Innovation and Internationalization. Annual Conference of the Academy of International Business, Beijing, China, 23.06. - 26.06..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | MNC Learning on the Demand Side: Lead Markets, Design Innovation and Internationalization |
| Event | Annual Conference of the Academy of International Business |
| Year | 2006 |
| Date | 23.06. - 26.06. |
| Country | China |
| Location | Beijing |
Associations
- People
- Lehrer, Mark (Former researcher)
- Schlegelmilch, Bodo B. (Details)
- Organization
- Advertisitng and Market Research (Former organization)