Quotation Weiss, Christoph, McNamara, K., Wittkopp, A.. 2003. Market Success of Premium Product Innovation: Empirical Evidence From the German Food Sector. In Marketing Trends for Organic Food in the Advent of the 21st Century, Hrsg. G. Baourakis, 154-167. Singapore: World Scientific.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language German
Title Market Success of Premium Product Innovation: Empirical Evidence From the German Food Sector
Title of whole publication Marketing Trends for Organic Food in the Advent of the 21st Century
Editor G. Baourakis
Page from 154
Page to 167
Location Singapore
Publisher World Scientific
Year 2003
Reviewed? Y

Associations

People
Weiss, Christoph (Details)
External
McNamara, K.
Wittkopp, A.
Organization
Economics 4/Applied Economics (Former organization)
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