Weiss, Christoph, McNamara, K., Wittkopp, A.. 2003. Market Success of Premium Product Innovation: Empirical Evidence From the German Food Sector. In Marketing Trends for Organic Food in the Advent of the 21st Century, Hrsg. G. Baourakis, 154-167. Singapore: World Scientific.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | German |
| Title | Market Success of Premium Product Innovation: Empirical Evidence From the German Food Sector |
| Title of whole publication | Marketing Trends for Organic Food in the Advent of the 21st Century |
| Editor | G. Baourakis |
| Page from | 154 |
| Page to | 167 |
| Location | Singapore |
| Publisher | World Scientific |
| Year | 2003 |
| Reviewed? | Y |
Associations
- People
- Weiss, Christoph (Details)
- External
- McNamara, K.
- Wittkopp, A.
- Organization
- Economics 4/Applied Economics (Former organization)