Weiss, Christoph, McNamara, K., Wittkopp, A.. 2003. Market Success of Premium Product Innovation: Empirical Evidence From the German Food Sector. In Marketing Trends for Organic Food in the Advent of the 21st Century, Hrsg. G. Baourakis, 154-167. Singapore: World Scientific.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Chapter in edited volume |
Language | German |
Title | Market Success of Premium Product Innovation: Empirical Evidence From the German Food Sector |
Title of whole publication | Marketing Trends for Organic Food in the Advent of the 21st Century |
Editor | G. Baourakis |
Page from | 154 |
Page to | 167 |
Location | Singapore |
Publisher | World Scientific |
Year | 2003 |
Reviewed? | Y |
Associations
- People
- Weiss, Christoph (Details)
- External
- McNamara, K.
- Wittkopp, A.
- Organization
- Economics 4/Applied Economics (Former organization)