Schweiger, Günter, Strebinger, Andreas. 2007. Produkt und Markenimage. In Enzyklopädie der Psychologie. Marktpsychologie/Wirtschaftspsychologie, Band 5, Hrsg. Rosenstiel, Lutz von , 347-374. Göttingen: Hogrefe.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Chapter in edited volume |
Language | German |
Title | Produkt und Markenimage |
Title of whole publication | Enzyklopädie der Psychologie. Marktpsychologie/Wirtschaftspsychologie, Band 5 |
Editor | Rosenstiel, Lutz von |
Page from | 347 |
Page to | 374 |
Location | Göttingen |
Publisher | Hogrefe |
Year | 2007 |
Associations
- People
- Schweiger, Günter (Details)
- Strebinger, Andreas (Former researcher)
- Organization
- Advertising and Market Research (Former organization)