Schweiger, Günter, Strebinger, Andreas. 2007. Produkt und Markenimage. In Enzyklopädie der Psychologie. Marktpsychologie/Wirtschaftspsychologie, Band 5, Hrsg. Rosenstiel, Lutz von , 347-374. Göttingen: Hogrefe.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | German |
| Title | Produkt und Markenimage |
| Title of whole publication | Enzyklopädie der Psychologie. Marktpsychologie/Wirtschaftspsychologie, Band 5 |
| Editor | Rosenstiel, Lutz von |
| Page from | 347 |
| Page to | 374 |
| Location | Göttingen |
| Publisher | Hogrefe |
| Year | 2007 |
Associations
- People
- Schweiger, Günter (Details)
- Strebinger, Andreas (Former researcher)
- Organization
- Advertising and Market Research (Former organization)