Quotation Koppe, Peter. 2003. Handelsmarken und Markenartikel. Reihe Marketingsforschung. Band 18. Wien: Facultas.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Book (monograph)
Language German
Title Handelsmarken und Markenartikel. Reihe Marketingsforschung. Band 18
Location Wien
Publisher facultas wuv
Year 2003

Associations

People
Koppe, Peter (Former researcher)
Organization
Advertising and Market Research (Former organization)
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