Quotation Mayerhofer, Wolfgang, Mahnik, Nina. 2006. Erfolgsfaktoren von Markenerweiterungen. Reihe Werbe- und Markenforschung. Wiesbaden: DUV-Gabler.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Book (monograph)
Language German
Title Erfolgsfaktoren von Markenerweiterungen. Reihe Werbe- und Markenforschung
Location Wiesbaden
Publisher DUV-Gabler
Year 2006

Associations

People
Mayerhofer, Wolfgang (Former researcher)
External
Mahnik, Nina
Organization
Advertising and Market Research (Former organization)
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