Treiblmaier, Horst. 2006. Determinants of Electronic Branding: An Exploratory Study. Innovative Marketing 2 (2): 89-98.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Innovative Marketing |
| Language | English |
| Title | Determinants of Electronic Branding: An Exploratory Study |
| Volume | 2 |
| Number | 2 |
| Year | 2006 |
| Page from | 89 |
| Page to | 98 |
| URL | http://www.businessperspectives.sumy.ua/en/journalim/index.htm |
Associations
- People
- Treiblmaier, Horst (Former researcher)
- Organization
- Information Technology in Business (Former organization)