Quotation Mild, Andreas, Natter, Martin, Reutterer, Thomas, Taudes, Alfred, Wöckl, Jürgen. 2006. Retail Revenue Management. In Innovationen in Marketing und Handel, Hrsg. Schnedlitz, Buber, Reutterer, Schuh, Teller, 124-143. Wien: Linde.




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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language German
Title Retail Revenue Management
Title of whole publication Innovationen in Marketing und Handel
Editor Schnedlitz, Buber, Reutterer, Schuh, Teller
Page from 124
Page to 143
Location Wien
Publisher Linde Verlag
Year 2006
Reviewed? Y
ISBN 3-7143-0080-5


Mild, Andreas (Details)
Natter, Martin (Former researcher)
Reutterer, Thomas (Details)
Taudes, Alfred (Details)
Wöckl, Jürgen (Details)
Institute for Marketing and Customer Analytics IN (Details)
Retailing (Former organization)
Institute for Production Management (Taudes) (Details)
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