Springer, Reiner. 2006. Marketing für Transformationsländer - Umfeld, Instrumente, Strategien. 12 Wien: Service-Fachverlag.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Lecture notes/article in lecture notes |
Language | German |
Title of whole publication | Marketing für Transformationsländer - Umfeld, Instrumente, Strategien |
Page from | 1 |
Page to | 141 |
Edition | 12 |
Location | Wien |
Publisher | Service-Fachverlag |
Year | 2006 |
Associations
- People
- Springer, Reiner (Former researcher)
- Organization
- Institute for International Business (Puck) (Details)