Rößl, Dietmar. 1990. Franz Wittmann KG: Kommunikationspolitik für ein neues Produkt. In Marketing Fallstudien. Band 3, Hrsg. Holzmüller, H. / Schiebel, W., 279-314. Wien: Service-Fachverlag.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Title | Franz Wittmann KG: Kommunikationspolitik für ein neues Produkt |
| Title of whole publication | Marketing Fallstudien. Band 3 |
| Editor | Holzmüller, H. / Schiebel, W. |
| Page from | 279 |
| Page to | 314 |
| Location | Wien |
| Publisher | Service-Fachverlag |
| Year | 1990 |
Associations
- People
- Rößl, Dietmar (Details)
- Organization
- Trade and Small and Medium Enterprises
(Former organization)
- Research Institute for Cooperation and Cooperatives FI (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)