Schnedlitz, Peter. 2006. Innovationen in Marketing und Handel: Ausgangsüberlegungen - Perspektiven - Praxisdialog. In Innovationen in Marketing und Handel, Hrsg. Schnedlitz, P., Buber, R., Reutterer, Th., Schuh, A. Teller, Chr., 23-34. Wien: Linde.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Chapter in edited volume |
Language | German |
Title | Innovationen in Marketing und Handel: Ausgangsüberlegungen - Perspektiven - Praxisdialog |
Title of whole publication | Innovationen in Marketing und Handel |
Editor | Schnedlitz, P., Buber, R., Reutterer, Th., Schuh, A. Teller, Chr. |
Page from | 23 |
Page to | 34 |
Location | Wien |
Publisher | Linde Verlag |
Year | 2006 |
Reviewed? | Y |
Associations
- People
- Schnedlitz, Peter (Former researcher)
- Organization
- Retailing (Former organization)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5315 Commercial science (Details)
- 5320 Marketing (Details)