Schnedlitz, Peter. 2006. Innovationen in Marketing und Handel: Ausgangsüberlegungen - Perspektiven - Praxisdialog. In Innovationen in Marketing und Handel, Hrsg. Schnedlitz, P., Buber, R., Reutterer, Th., Schuh, A. Teller, Chr., 23-34. Wien: Linde.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | German |
| Title | Innovationen in Marketing und Handel: Ausgangsüberlegungen - Perspektiven - Praxisdialog |
| Title of whole publication | Innovationen in Marketing und Handel |
| Editor | Schnedlitz, P., Buber, R., Reutterer, Th., Schuh, A. Teller, Chr. |
| Page from | 23 |
| Page to | 34 |
| Location | Wien |
| Publisher | Linde Verlag |
| Year | 2006 |
| Reviewed? | Y |
Associations
- People
- Schnedlitz, Peter (Former researcher)
- Organization
- Retailing (Former organization)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5315 Commercial science (Details)
- 5320 Marketing (Details)