Rößl, Dietmar. 1998. Marketing von KMU in der Dienstleistungsgesellschaft. In Renaissance der KMU in einer globalisierten Wirtschaft, Proceedings der Rencontres de St-Gall 1998, Hrsg. Pleitner, H.J., 101-118. St. Gallen: KMU Verlag HSG.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | German |
| Title | Marketing von KMU in der Dienstleistungsgesellschaft |
| Title of whole publication | Renaissance der KMU in einer globalisierten Wirtschaft, Proceedings der Rencontres de St-Gall 1998 |
| Editor | Pleitner, H.J. |
| Page from | 101 |
| Page to | 118 |
| Location | St. Gallen |
| Publisher | KMU-Verl. HSG |
| Year | 1998 |
Associations
- People
- Rößl, Dietmar (Details)
- Organization
- Trade and Small and Medium Enterprises
(Former organization)
- Research Institute for Cooperation and Cooperatives FI (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5320 Marketing (Details)