Buber, Renate. 2006. Methodenpluralismus in der Konsumentenforschung. In Innovationen in Marketing und Handel, Hrsg. Schnedlitz, Peter, Buber, Renate, Reutterer, Thomas, Schuh, Arnold, Teller Christoph, 273-283. Wien: Linde.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Chapter in edited volume |
Language | German |
Title | Methodenpluralismus in der Konsumentenforschung |
Title of whole publication | Innovationen in Marketing und Handel |
Editor | Schnedlitz, Peter, Buber, Renate, Reutterer, Thomas, Schuh, Arnold, Teller Christoph |
Page from | 273 |
Page to | 283 |
Location | Wien |
Publisher | Linde Verlag |
Year | 2006 |
Reviewed? | Y |
Associations
- People
- Buber, Renate (Details)
- Organization
- Retailing (Former organization)
- Research areas (Ă–STAT Classification 'Statistik Austria')
- 5301 Distributive trades (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)