Buber, Renate. 2006. Methodenpluralismus in der Konsumentenforschung. In Innovationen in Marketing und Handel, Hrsg. Schnedlitz, Peter, Buber, Renate, Reutterer, Thomas, Schuh, Arnold, Teller Christoph, 273-283. Wien: Linde.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | German |
| Title | Methodenpluralismus in der Konsumentenforschung |
| Title of whole publication | Innovationen in Marketing und Handel |
| Editor | Schnedlitz, Peter, Buber, Renate, Reutterer, Thomas, Schuh, Arnold, Teller Christoph |
| Page from | 273 |
| Page to | 283 |
| Location | Wien |
| Publisher | Linde Verlag |
| Year | 2006 |
| Reviewed? | Y |
Associations
- People
- Buber, Renate (Details)
- Organization
- Retailing (Former organization)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5301 Distributive trades (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)