Schnedlitz, Peter, Buber, Renate, Reutterer, Thomas, Schuh, Arnold, Teller, Christoph, Hrsg. 2006. Innovationen in Marketing und Handel. Wien: Linde.
BibTeX
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Edited book (editorship) |
| Language | German |
| Type of published work | Book |
| Title | Innovationen in Marketing und Handel |
| Location | Wien |
| Publisher | Linde Verlag |
| Year | 2006 |
| ISBN | 3-7143-0080-5 |
Associations
- People
- Schnedlitz, Peter (Former researcher)
- Buber, Renate (Details)
- Reutterer, Thomas (Details)
- Schuh, Arnold (Details)
- Teller, Christoph (Former researcher)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Marketing
(Former organization)
- Retailing (Former organization)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5301 Distributive trades (Details)
- 5315 Commercial science (Details)
- 5320 Marketing (Details)