Schreier, Martin, Prügl, Reinhard. 2006. Extending lead user theory: Antecedents and consequences of consumers' lead userness. Summer Marketing Educators' Conference (AMA), Chicago, Vereinigte Staaten/USA, 4-7 August.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Extending lead user theory: Antecedents and consequences of consumers' lead userness |
| Event | Summer Marketing Educators' Conference (AMA) |
| Year | 2006 |
| Date | 4-7 August |
| Country | United States/USA |
| Location | Chicago |
Associations
- People
- Schreier, Martin (Details)
- Prügl, Reinhard (Former researcher)
- Organization
- Entrepreneurship (Former organization)