Quotation Franke, Nikolaus, Pötz, Marion. 2006. The Analogous Market Effect: How Users from Analogous Markets can Contribute to the Process of Idea Generation. Summer Marketing Educators' Conference (AMA), Chicago, Vereinigte Staaten/USA, 4-7 August.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The Analogous Market Effect: How Users from Analogous Markets can Contribute to the Process of Idea Generation
Event Summer Marketing Educators' Conference (AMA)
Year 2006
Date 4-7 August
Country United States/USA
Location Chicago

Associations

People
Franke, Nikolaus (Details)
Pötz, Marion (Former researcher)
Organization
Entrepreneurship (Former organization)
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