Quotation Reutterer, Thomas. 2003. Customer Relationship Management (CRM) und Handelsmarketing. Alumini-News, Zeitschrift des Alumni-Club der Wirtschaftsuniversität Wien, 01.04.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Magazine/newspaper article
Language German
Title Customer Relationship Management (CRM) und Handelsmarketing
Title of journal Alumini-News, Zeitschrift des Alumni-Club der Wirtschaftsuniversität Wien
Year 2003
Date April 1, 2003

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Reutterer, Thomas (Details)
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Institute for Service Marketing and Tourism IN (Details)
Retailing (Former organization)
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