Quotation Franke, Nikolaus, Steger, Christoph. 2006. Segmentation or Individualization? An Empirical Analysis of Customer Value of Standard, Segment Specific and Individualized Products. 4th International Workshop on User Innovation, Munich, Deutschland, 13.-14. July.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Segmentation or Individualization? An Empirical Analysis of Customer Value of Standard, Segment Specific and Individualized Products
Event 4th International Workshop on User Innovation
Year 2006
Date 13.-14. July
Country Germany
Location Munich

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People
Franke, Nikolaus (Details)
Steger, Christoph (Former researcher)
Organization
Entrepreneurship (Former organization)
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