Quotation Schreier, Martin, Werfer, Joseph. 2007. Auktionen versus Lotterien: Ein empirischer Vergleich zur Messung von Zahlungsbereitschaften. Die Betriebswirtschaft (DBW) 67 (1): 22-40.




A reliable and valid measurement of consumers' willingness to pay is relevant for many questions in the field of business administration (e.g. pricing for new products). The two methods (a) Vickrey auctions and (b) Becker, DeGroot and Marschak lotteries are considered to be outstanding as opposed to their alternatives. A direct and systematic empirical comparison of these two methods with regard to issues of general understanding, strategic behavior, reliability, and validity are missing to date. This article aims to fill this relevant gap.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Die Betriebswirtschaft (DBW)
WU-Journal-Rating new FIN-A, STRAT-C
Language German
Title Auktionen versus Lotterien: Ein empirischer Vergleich zur Messung von Zahlungsbereitschaften
Volume 67
Number 1
Year 2007
Page from 22
Page to 40
Reviewed? Y
URL http://www.wu.ac.at/entrep/downloads/publikationen/working_paper.pdf


Schreier, Martin (Details)
Werfer, Joseph (Austria)
Entrepreneurship (Former organization)
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