Schreier, Martin, Prügl, Reinhard. 2006. Advancing our understanding of lead user theory: Insights from an empirical exploration of consumers' lead userness. 13th International Product Development Management Conference, Milan, Italien, 11-13 June.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | Advancing our understanding of lead user theory: Insights from an empirical exploration of consumers' lead userness |
Event | 13th International Product Development Management Conference |
Year | 2006 |
Date | 11-13 June |
Country | Italy |
Location | Milan |
Associations
- People
- Schreier, Martin (Details)
- Prügl, Reinhard (Former researcher)
- Organization
- Entrepreneurship (Former organization)