Schreier, Martin, Prügl, Reinhard. 2006. Advancing our understanding of lead user theory: Insights from an empirical exploration of consumers' lead userness. 13th International Product Development Management Conference, Milan, Italien, 11-13 June.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Advancing our understanding of lead user theory: Insights from an empirical exploration of consumers' lead userness |
| Event | 13th International Product Development Management Conference |
| Year | 2006 |
| Date | 11-13 June |
| Country | Italy |
| Location | Milan |
Associations
- People
- Schreier, Martin (Details)
- Prügl, Reinhard (Former researcher)
- Organization
- Entrepreneurship (Former organization)