Natter, Martin, Reutterer, Thomas, Mild, Andreas, Taudes, Alfred. 2007. An Assortment-Wide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing. Marketing Science 26 (4): 576-583.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Journal article |
Journal | Marketing Science |
Citation Index | SSCI |
WU Journalrating 2009 | A+ |
Starjournal | Y |
Language | German |
Title | An Assortment-Wide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing |
Volume | 26 |
Number | 4 |
Year | 2007 |
Page from | 576 |
Page to | 583 |
Reviewed? | Y |
Associations
- People
- Natter, Martin (Former researcher)
- Reutterer, Thomas (Details)
- Mild, Andreas (Details)
- Taudes, Alfred (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Retailing
(Former organization)
- Institute for Production Management (Taudes) (Details)