Natter, Martin, Reutterer, Thomas, Mild, Andreas, Taudes, Alfred. 2007. An Assortment-Wide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing. Marketing Science 26 (4): 576-583.
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Marketing Science |
| Citation Index | SSCI |
| WU Journalrating 2009 | A+ |
| Starjournal | Y |
| Language | German |
| Title | An Assortment-Wide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing |
| Volume | 26 |
| Number | 4 |
| Year | 2007 |
| Page from | 576 |
| Page to | 583 |
| Reviewed? | Y |
Associations
- People
- Natter, Martin (Former researcher)
- Reutterer, Thomas (Details)
- Mild, Andreas (Details)
- Taudes, Alfred (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Retailing
(Former organization)
- Institute for Production Management (Taudes) (Details)