Quotation Floh, Arne. 2006. Business Relationship Closeness Inventory - A Framework for Measuring the Quality of Long Term Relationships. AMA Winter Marketing Educators Conference, St. Petersburg, FL, Vereinigte Staaten/USA, 17. - 20. Feb. 2006.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Business Relationship Closeness Inventory - A Framework for Measuring the Quality of Long Term Relationships
Event AMA Winter Marketing Educators Conference
Year 2006
Date 17. - 20. Feb. 2006
Country United States/USA
Location St. Petersburg, FL

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Floh, Arne (Details)
Organization
Marketing (Former organization)
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