Floh, Arne, Treiblmaier, Horst. 2006. What Keeps the E-Banking Customer Loyal? A Multigroup Analysis of the Moderating Role of Consumer Characteristics on E-Loyalty in the Financial Service Industry. Journal of Electronic Commerce Research 7 (2): 97-110.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Journal of Electronic Commerce Research |
| Citation Index | SSCI |
| WU-Journal-Rating new | MAR-C, STRAT-C |
| Language | English |
| Title | What Keeps the E-Banking Customer Loyal? A Multigroup Analysis of the Moderating Role of Consumer Characteristics on E-Loyalty in the Financial Service Industry |
| Volume | 7 |
| Number | 2 |
| Year | 2006 |
| Page from | 97 |
| Page to | 110 |
| Reviewed? | Y |
Associations
- People
- Floh, Arne (Details)
- Treiblmaier, Horst (Former researcher)
- Organization
- Marketing
(Former organization)
- Information Technology in Business (Former organization)