Treiblmaier, Horst, Strebinger, Andreas. 2006. B2C-E-Commerce als Treiber simultaner Veränderungen in IT-Struktur und Markenarchitektur. Wirtschaftsinformatik (formerly: Angewandte Informatik) 48 (2): 87-95.
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Business & Information Systems Engineering (BISE) (früher: Wirtschaftsinformatik WI) |
| Citation Index | SCI |
| WU Journalrating 2009 | A |
| WU-Journal-Rating new | INF-A, STRAT-B, WH-B |
| Language | German |
| Title | B2C-E-Commerce als Treiber simultaner Veränderungen in IT-Struktur und Markenarchitektur |
| Volume | 48 |
| Number | 2 |
| Year | 2006 |
| Page from | 87 |
| Page to | 95 |
| Reviewed? | Y |
| URL | www.wirtschaftsinformatik.de |
Associations
- People
- Treiblmaier, Horst (Former researcher)
- Strebinger, Andreas (Former researcher)
- Organization
- Information Technology in Business
(Former organization)
- Advertising and Market Research (Former organization)