Diamantopoulos, A., Schlegelmilch, B.B., Allpress, C.. 1990. Export Marketing Research: An Empirical Investigation of Users and Non-Users. In: Mühlbacher, H., Jochum, C. (eds.): Advanced Research in Marketing, Vol. 1, Proceedings of the 19th Annual Conference of the European Marketing Academy, Innsbruck, Austria, May 22-25, 427-446
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Export Marketing Research: An Empirical Investigation of Users and Non-Users |
| Year | 1990 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)