Quotation Diamantopoulos, Adamantios, Schlegelmilch, Bodo B., Du Preez, Johann P. 1995. Lessons for Pan-European Marketing: The Role of Consumer Preferences in Fine Tuning the Product-Market Fit. International Marketing Review.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal International Marketing Review
Citation Index SSCI
WU-Journal-Rating new MAR-B, STRAT-B, WH-B
Language English
Title Lessons for Pan-European Marketing: The Role of Consumer Preferences in Fine Tuning the Product-Market Fit
Year 1995
Reviewed? Y
DOI https://doi.org/10.1108/02651339510089792
Open Access Y
Open Access Link https://doi.org/10.1108/02651339510089792

Associations

People
Schlegelmilch, Bodo B. (Details)
External
Diamantopoulos, Adamantios (University of Wales, United Kingdom)
Du Preez, Johann P. (University of Wales, United Kingdom)
Organization
Institute for International Marketing Management IN (Details)
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