Diamantopoulos, A., Schlegelmilch, B.B., Love, A.. 1993. Giving to Charity: Determinants of Cash Donations Through Prompted Giving. In: Varadarajan, R., Jaworski, B. (eds.): Marketing Theory and Applications, Vol. 4, Proceedings of the American Marketing Association 1993 Winter Educators' Conference, Newport Beach, California, February 20-23, 133-142
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Giving to Charity: Determinants of Cash Donations Through Prompted Giving |
| Year | 1993 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)