Diamantopoulos, A., Schlegelmilch, B.B., Tse, K.. 1992. Mapping Research on Export Promotion: A Response - Hierarchy Approach. In: Grunert, K.G., Fuglede, D. (eds.): Marketing for Europe - Marketing for the Future, Proceedings of the 21st Annual Conference of the European Marketing Academy, Aarhus, Denmark, May 26-29, 293-311
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Mapping Research on Export Promotion: A Response - Hierarchy Approach |
| Year | 1992 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)