Diamantopoulos, A., Schlegelmilch, B.B., Webb, L.. 1990. Influences Bearing Upon Industrial Mail Response Rates: A Factor Comparative Investigation of Researchers' and Respondents' Opinions. In: Fiocca, R., Snehota, I. (eds.): Research Developments in International Marketing and Purchasing, Vol. 2. Proceedings of the International Marketing and Purchasing Conference, Milan, Italy, September 24-25, 1990, 443-473
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Influences Bearing Upon Industrial Mail Response Rates: A Factor Comparative Investigation of Researchers' and Respondents' Opinions |
| Year | 1990 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)