Quotation Diamantopoulos, Adamantios, Schlegelmilch, Bodo B., Webb, Lori. 1991. Factors Affecting Industrial Mail Response Rates. Industrial Marketing Management.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Industrial Marketing Management
Citation Index SSCI
WU-Journal-Rating new MAR-B, STRAT-B, WH-B
Language English
Title Factors Affecting Industrial Mail Response Rates
Year 1991
Reviewed? Y
DOI https://doi.org/10.1016/0019-8501(91)90008-4
Open Access Y
Open Access Link https://doi.org/10.1016/0019-8501(91)90008-4

Associations

People
Schlegelmilch, Bodo B. (Details)
External
Diamantopoulos, Adamantios (University of Wales, United Kingdom)
Webb, Lori (University of Edinburgh, United Kingdom)
Organization
Institute for International Marketing Management IN (Details)
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