Diamantopoulos, A., Schlegelmilch, B.B., Allpress, C., Tse, K.. 1991. Export Marketing Research: A Comparative Analysis of Finnish and British Firms. Developments in Marketing Science, Vol. XIV, Proceedings of the Annual Conference of the Academy of Marketing Science, Fort Lauderdale, Florida, May 29 - June 1, 112-118
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | Export Marketing Research: A Comparative Analysis of Finnish and British Firms |
Year | 1991 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)