Du Preez, Johann P., Diamantopoulos, Adamantios, Schlegelmilch, Bodo B. 1994. Product Standardization and Attribute Saliency: A Three-Country Empirical Comparison. Journal of International Marketing.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Journal of International Marketing |
| Citation Index | SSCI |
| WU Journalrating 2009 | A |
| WU-Journal-Rating new | FIN-A, MAR-A, STRAT-B, WH-B |
| Language | English |
| Title | Product Standardization and Attribute Saliency: A Three-Country Empirical Comparison |
| Year | 1994 |
| Reviewed? | Y |
| DOI | https://doi.org/10.1177/1069031X9400200102 |
| Open Access | Y |
| Open Access Link | https://doi.org/10.1177/1069031X9400200102 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- External
- Diamantopoulos, Adamantios (University of Wales, United Kingdom)
- Du Preez, Johann P. (University of Wales, United Kingdom)
- Organization
- Institute for International Marketing Management IN (Details)