Quotation Du Preez, Johann P., Diamantopoulos, Adamantios, Schlegelmilch, Bodo B. 1994. Product Standardization and Attribute Saliency: A Three-Country Empirical Comparison. Journal of International Marketing.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of International Marketing
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new FIN-A, MAR-A, STRAT-B, WH-B
Language English
Title Product Standardization and Attribute Saliency: A Three-Country Empirical Comparison
Year 1994
Reviewed? Y
DOI https://doi.org/10.1177/1069031X9400200102
Open Access Y
Open Access Link https://doi.org/10.1177/1069031X9400200102

Associations

People
Schlegelmilch, Bodo B. (Details)
External
Diamantopoulos, Adamantios (University of Wales, United Kingdom)
Du Preez, Johann P. (University of Wales, United Kingdom)
Organization
Institute for International Marketing Management IN (Details)
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