Love, A., Diamantopoulos, A., Schlegelmilch, B.B.. 1993. Responses to Different Charity Appeals: An Investigation of the Impact of Donor Characteristics on the Level of Donations. Emerging Issues in Marketing, Vol. 2. Proceedings of the 26th Annual Marketing Education Group Conference, Loughborough University, England, July 7-9, 602-613
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Responses to Different Charity Appeals: An Investigation of the Impact of Donor Characteristics on the Level of Donations |
| Year | 1993 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)