Quotation Love, Alix, Schlegelmilch, Bodo B., Diamantopoulos, Adamantios. 1997. Responses to Different Charity Appeals: The Impact of Donor Characteristics on the Amount of Donations. European Journal of Marketing.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal European Journal of Marketing
Citation Index SSCI
WU-Journal-Rating new MAR-C, STRAT-C, WH-B
Language English
Title Responses to Different Charity Appeals: The Impact of Donor Characteristics on the Amount of Donations
Year 1997
Reviewed? Y
DOI . https://doi.org/10.1108/03090569710176574
Open Access Y
Open Access Link . https://doi.org/10.1108/03090569710176574

Associations

People
Schlegelmilch, Bodo B. (Details)
External
Diamantopoulos, Adamantios (University of Wales, United Kingdom)
Love, Alix (University of Wales, United Kingdom)
Organization
Institute for International Marketing Management IN (Details)
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