Ram, S., Schlegelmilch, B.B.. 1995. Technophobia: Scale Development and Cross-Cultural Validation. Proceedings (Abstracts): Academy of International Business Annual Conference, Seoul, South Korea, November 15-18, p. 117
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | Technophobia: Scale Development and Cross-Cultural Validation |
Year | 1995 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)