Reynolds, N., Diamantopoulos, A., Schlegelmilch, B.B.. 1992. Pretesting in Questionnaire Design: A Review of the Literature and Suggestions for Further Research. In: Whitelock et al. (eds.): Marketing in the New Europe and Beyond, Proceedings of the 25th Annual Marketing Education Group Conference, University of Salford, England, July 6-8, 1992, 277-287. (Best Marketing Research Paper Award, MEG 1992)
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Pretesting in Questionnaire Design: A Review of the Literature and Suggestions for Further Research |
| Year | 1992 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)