Schlegelmilch, B.B.. 1989. Selection of Marketing Intermediaries: Entry Decisions in International Marketing. In: Pride, W.M., Ferrell, O.C. (eds.): Lecture Enrichment Series - Marketing: Concepts and Strategies. 6th ed., 74-80, Boston: Houghton Mifflin
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | Selection of Marketing Intermediaries: Entry Decisions in International Marketing |
| Year | 1989 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)