Schlegelmilch, B.B.. 1995. Spendenmarketing. In: Tietz, B., Köhler, R., Zentes, J. (eds.): Enzyklopädie der Betriebswirtschaftslehre IV: Handwörterbuch des Marketing (HWM), 2329-2341, 2. Aufl.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | German |
| Title | Spendenmarketing |
| Year | 1995 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)